After 10 years of providing weight loss consulting service in Minnesota and Wisconsin as a Medifast franchisee, Livea Weight Control Centers has launched as a new company and brand, a change that was marked with the Aug. 20 grand opening of its new Edina location, at 3601 Minnesota Drive, Suite 140.

“Livea represents living a comprehensively healthy lifestyle, where education and one-on-one support remain paramount to the success of our program,” said Heather Holmberg, Livea president and CEO. “Livea clients will learn how to lose weight through lifestyle changes, with the support and accountability of our expert consultants who are committed to making a difference in the lives of those they serve.”

Personalities at the grand opening included Michele Tafoya, sideline reporter for NBC’s Monday Night Football, and singer-songwriter Kat Perkins, who was a finalist on NBC’s “The Voice.”

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