St. Cloud-based Coborn’s Inc. is shifting its strategic focus to growing its e-commerce operations, including curbside pickup and limited home delivery, at its 62 brick-and-mortar locations in four states.

As part of this refocus, Coborn’s has transitioned its Twin Cities-based home delivery services to Cub Foods, which began serving CobornsDelivers Twin Cities-area customers beginning Aug. 15. CobornsDelivers discontinued delivery services from its New Hope facility at that time.

“Coborn’s has always been a forward-thinking company, and our president and CEO Chris Coborn had tremendous vision for the future of grocery delivery in 2008 when we purchased and renamed early leader SimonDelivers in the Twin Cities,” said Emily Coborn, vice president of operations for Coborn’s Inc. “CobornsDelivers has been the grocery delivery gold standard in the Twin Cities metro for more than a decade, with our warehouse hub and dedicated driver service.”

Coborn said officials for the operation are incredibly proud to have helped a generation of Twin Cities shoppers get their grocery run totally done online.

“Now we look forward to bringing those innovations — and the easier way of life online shopping can bring — to our customers in our 62 store locations,” she said. “And, we know our Twin Cities customers will be well taken care of in the future by our friends at Cub.”

CobornsDelivers customers are being redirected to shop.cub.com to create a new account allowing them to continue their online shopping through Cub’s extensive network of stores located across the Twin Cities seven-county area.

Coborn’s will continue to operate home delivery in the St. Cloud and Elk River areas, and as Cash Wise Delivers in Owatonna, Fargo and Bismarck, N.D., as well as curbside pickup for customers at all of its Coborn’s, Cash Wise and Marketplace Foods stores.

“Convenience is essential to many of our customers, more and more of which are turning to online ordering and having their groceries delivered to their home or office at a time that works within their demanding lives,” said Mike Stigers, CEO of Cub. “We invite all CobornsDelivers customers to order the fresh, premier products they expect from Cub and schedule their delivery in as little as one hour.”

For shoppers who are new to the service, Cub is offering $20 off their first order and free delivery with a $35 minimum purchase and using the promo code SAVE7646 at shop.cub.com.

Coborn’s has grown its store presence in the Upper Midwest in recent months, including the acquisition of Fargo-based Hornbacher’s grocery chain in December 2018.

The St. Cloud-based grocer is a 98-year-old employee-owned grocery retailer with more than 9,000 employees and 60 stores across Minnesota, North Dakota, South Dakota and Wisconsin, under the Coborn’s, Cash Wise Foods, Marketplace Foods and Hornbacher’s banners. Coborn’s Inc. also owns standalone convenience, liquor and pharmacy locations. To support its 120-plus retail locations, Coborn’s Inc. operates its own central bakery, dry cleaning facility and grocery distribution center.

In 2016, 2017, 2018 and 2019, Coborn’s was named a “Top Workplace in Minnesota” by the Star Tribune and was named to Achievers’ list of “50 Most Engaged Companies” in 2017 and 2018.

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