Their phone is probably ringing
That plinky little mandolinish tune from the iPhone commercials has been stuck in my head for a couple weeks now. Normally that’d be a bad thing, but this particular slab of marketing manages to rub the right way, mainly because the song itself ages well. Brings to mind the plus-side impact of a Volkswagen commercial from some years back, that brought Nick Drake posthumously out of the darkness for a few moments with Pink Moon.
Anyway, the iPhone “jingle” is from a band called orba square, with their song Perfect Timing.